Keep Baton Rouge Beautiful, Inc. (KBRB) is the principle anti-litter organization of the greater Baton Rouge area. Founded in 1982, it is a charter affiliate of the non-profit nation public service organization Keep America Beautiful, Inc. (KAB). KBRB was formed by a host of community leaders when it became apparent that an activist role was needed in changing the appearance of the community by reducing litter, promoting beautification and enhancing curricula for youth in our schools as a means of making a long-term impact on community attitudes toward litter.
Since it's inception, KBRB has served the Baton Rouge community by promoting public interest in the general improvement of the environment through the coordination and support of programs pertaining to litter control and beautification of our city. This as been accomplished through the establishment of a number of well-received programs. Programs are continuously being modifed for better impact.